Yea that's normal. FYI don't step on the brake pedal on one of those old trucks with the big square master cylinder cap off or you'll be wiping brake fluid off the windshield, hood, and fenders.
As the piston passes the port in the reservoir, it cuts off the reservoir from the system, when you fully release the pedal and the port gets uncovered the fluid returning due to the clutch diaphragm springs (or brake calipers/ drum springs) pushes the fluid back. Then when the port uncovers old faithful erupts.
I won't say it's not a bad master because Lord knows the Chinese crap sucks, but it's likely just really stuborn. I've had rangers take half an afternoon to bleed and then you park them and when the customer comes to get it there's no pedal and you have to bleed it again!
One other technique to try, especially with new clutch or brake components is to open a bleeder first, press the pedal and hold it, then shut the bleeder then release. Instead of the normal pump a few times then hold down, then crack the bleeder method. It seems the first method moves more volume of fluid since it moves the fluid through the whole stroke instead of just compressing the air and that pushing fluid. The second method is better for finishing up, especially because frantic pumping on the pedal, like once you're frustrated, breaks the air bubble up into tiny bubbles which are even harder to get rid of.