RatLabGuy
You look like a monkey and smell like one too
- Joined
- May 18, 2005
- Location
- Churchville, MD
This is only party true and is part of what is really frustrating.So as ball coolers, intergrated blue tooth and nav, and countless other features are added cost goes up. So a new $70,000diesel is outrageous but also costs much more to build than the same truck that is 10 years old.
Yes, all those little features add cost, but nothing at all compared to what they are sold at.
You're in the tech industry - you know damn well that adding a BT module to a stereo costs about $1. Adding nav is maybe $2. Adding the wiring and everything is only a few more $$. Add ball coolers may be a bit more costly, but really only probably $100 per build.
Yet the added-on cost on the feature sheet is waaay more than that. "options" that add up to thousands and thousands extra. But really they standard now, meaning it's almost impossible to get a vehicle w/o them - b/c they are very high profit items for the mfrs.
Ford etc are basically making most of their profit on fancy trucks, and selling cars at a much lower profit as a way to round out the market.

