Ha! What a crock.
I, too, agree that if the "price" of the ring itself is so important to her, keep shopping... for a new girl.
My story...
I also hit all the mall stores. Knew the whole thing was ridiculous, and my to-be wife would agree.
She openly states she thinks diamonds are a stupid waste of money, plus we both know damn well she's the kind of person that will NEVER remove the ring, even when cleaning with harsh chemicals, doing woodwork, etc.
Plus, she's allergic to gold ;-).
And we were just graduating college, heading into grad school, she was going to be a teacher, so it's not like we had any money coming soon.
So I wen to a small local guy (Morgan's Jewelry, for you Boone guys). Talked to him for awhile. Instead of a diamond center stone, he set me up with a beautiful green sapphire that's probably 3x the size for waaaay less $$. He custom set it ringed deep-set in a band that was custom modified for me, with a few known-imperfect tiny diamonds on the side just for extra flare. I think I paid like $600.
I told my wife-to-be that instead of spending the $$ on a ring, I'd buy her a down-payment on a Saturn to match it. We had that Saturn 10 years and she still loves the ring more.
It matches her eyes perfectly, and people ask about it all the time. She'd rather tell the story about me getting it custom made for her (and the Saturn) than have something flashy and expensive.
Best part of going to a small-time local guy - i knew she was allergic to gold, but Morgan was suspicious it was just the zinc in yellow gold. So, prior to making "the ring" for me, he loaned me a simple one had (no stone) that was flawed... free... it was white gold...I used THAT to propose... she wore it 2 weeks, no reaction... I then had him make the "real" one w/ white gold.
She didn't want to give that one back, he sold it to me really cheap (like $25).
Good luck getting that kind of service at the Mall!
so the answer - $600 for the ring, $2400 towards a car.