I caught a fish thissssssssssssssssssssss big

I saw the pic and that was in my head was the sound of a cash register going off. Cha Ching.
 
Ok for osmebody who knows zilcho about fishing, the "tournament" and $$ distribution here - what's the deal with the money?
 
they will end up with more than that in the future. big companies will take pics and make mounts from the catch to advertise in thier stores (Bass Pro Sops) and pay these guys for the duplicate rights. huge amounts of money that fish is worth
 
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