Been wearing outdoor, backpacking clothing for over 20 years and I will have to tell you the saying "you get what you pay for" is somewhat correct. However I will say I would basically I would not really go the other way and dump 400 on a coat either. Stay away from most of the W-Mart, Belks, Dillards, Old Navy stuff. They have lots of knock off looks but lacking on performance. . You can get some really nice house brand stuff from places like Bass Pro, Gander Mountain, LL Bean or Eddie Bauer . If you look for brand name fabrics like Goretex, Polartec, Primaloft etc, you can get a house brand made with the same stuff for alot less
Eddie Bauer and Columbia has alot of bang for the buck. Last season, I bought an Eddie coat with a Primaloft (synthetic down) liner with a house brand water proof shell for under 100.00 at their after Christmas sale. Their Ascend stuff is nice but again pricey unless you catch it on sale. If you ever get to Myrtle Beach, Columbia has a Factory store that always has excellent buys. I now have 3 of their coats. Be carefull with some Columbia Jackets, they have several different lines for different stores and price points. Generally if you want a Columbia, then go for the Titanium line. I have owned Northface, but I don't currently have a single piece of their clothing, too much money for what you get.
If you want a Name brand jacket for less money, you can go for the house brand fabrics as well. Goretex lost its exclusive patent rights some years ago and now most every big name in the business has their version of Goretex. You want to look for a waterproof and breathable laminated shell, (like Goretex), not just a spray on repellent that will wear off. North Face has Hyvent, Columbia has Omnitech, Mountain Hardwear has Conduit, LL Bean has Tek2.
Lots of options but pretty much:
-name brand fabrics with a major label=great jacket but lot of $
-name brand fabrics with a house brand label= Great jacket less $
-house brand fabrics with major label= same $ as above
-House brand fabrics with house brand label= good jacket at a good value (just be careful and research what exactly your buying)
links
www.campmor.com
www.rei.com
www.SierraTradingPost.com
www.altrec.com
www.llbean.com
www.basspro.com
JT