I am going to take a stab that you have to string that all the way to the battery. I see a green ground wire with a ring terminal on it and a fuse holder on that red wire. I am betting the red wire has a terminal on it as well and needs to get connected at the battery. It is so long ago that I cannot remember what I had to do on my 2006 when I got it new but I definitely had to add a brake controller. I feel like on that one all I did was splice a patch harness (that was bagged in the glove box) to the controller and plug it in under the dash but there could have been an extra step.
Just cut the zip ties loose and see what you have. If you own a multimeter you can check the wiring from the plug to see if it connects to that harness.