I always like these discussions in automotive groups, primarily because it's usually driven by nostalgia. 'Back in my day you could get X vehicle for 7 eggs, a jug of sweet tea and a hand shake'...plugs that into inflation calculator...looks like you're getting more vehicle for the money today. Flip side, it does seem absolutely obscene to drop $30k on something you don't even like. And even as recently as the late 90's...I can go to any Ford literature I have, and max MSRP on a light duty truck is roughly $40k-ish. In today's money, that's a $70k truck...also in today's money you can easily go another $50k beyond that. My real question is, who dafuq are these people buying $100k vehicles, and what do they do for a living, because I wanna grow up to be them while I'm over here stressing about whether I wanna spend an extra $5k for a slightly nicer 3 year old vehicle.