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UTfball68

UTfball68

Well-Known Member
Joined
Jul 18, 2008
Location
Granite Quarry
I found entertainment in the comments.

Sinister Diesel

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This is the same shit DeWalt did with yellow power tools.
 
I don't have a Failbook account, but I can see the comments. LMAO at the comments! They just fucked themselves, but you can't fix stupid.
 
StretchASU said:
Man, a lot of people who follow the deezul bro world don't understand trademark law. Whodathunkit.
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True...but I'm more curious as to how this pans out. This can't be good for business, unless you adhere to the school of thought that there's no such thing as bad publicity. I mean I had vaguely heard of the company before, and now not only do I know them as a diesel parts source, but their signature color is blue...and I felt compelled to share with even more people.
 
UTfball68 said:
True...but I'm more curious as to how this pans out. This can't be good for business, unless you adhere to the school of thought that there's no such thing as bad publicity. I mean I had vaguely heard of the company before, and now not only do I know them as a diesel parts source, but their signature color is blue...and I felt compelled to share with even more people.
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I had never heard of them either, but from now on whenever I hear or see their name it will be in a negative light so I am not likely to do business with them. I am sure I am not alone in feeling this way. As a design engineer I think patents are good, but this is just dumb.
 
drkelly said:
I had never heard of them either, but from now on whenever I hear or see their name it will be in a negative light so I am not likely to do business with them. I am sure I am not alone in feeling this way. As a design engineer I think patents are good, but this is just dumb.
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Valid...but if there's one thing I've learned in internet/social media sales...90% of people aren't legitimate buyers anyway. They will literally waste dozens of hours asking you questions to curate a build for them or trying to figure out if xyz part will fit their application. Then when you hit them with a price tag, their cousin Billy Bob can do it for 1/3 the price (and billy bob never comes through for them either). The other 10% will be split...half will see it as justified, will do the leg work to see the paperwork, compare the products and wouldn't want anyone confusing their business with another...and the other half will look at it as asinine and tell them they can't 'own' a color. And if they can weather that storm, 6 months from now when there have been a dozen new hot trends to flame, this will be nothing more than a memory most have forgotten and anyone that googles 'blue diesel parts' will be none the wiser.
 
UTfball68 said:
True...but I'm more curious as to how this pans out. This can't be good for business, unless you adhere to the school of thought that there's no such thing as bad publicity. I mean I had vaguely heard of the company before, and now not only do I know them as a diesel parts source, but their signature color is blue...and I felt compelled to share with even more people.
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I attribute most of this backlash to social media being a medium for any inane thought that passes through their head and people just not doing their research. This day in age, it is bad for business for maybe a month or two. Then people will jump on some other bandwagon to picket against.

What they are doing is not different than what companies like John Deere, Owens Corning, Tiffanys, Caterpillar, etc. have done in the past. They all had to start somewhere and trademark their color to be used within their respective industries. If Sinister Diesel wants to be known as "blue diesel parts" then legally they can. The language in their letter really is the issue at hand by just claiming "Blue", whereas most of the other companies out there will trademark an actual PMS or Pantone value and as long as nobody else in the industry uses that actually value, then its all square. JCB is a different yellow than Caterpillar like IH red is different from Massey Ferguson red and so on.
 
UTfball68 said:
This can't be good for business, unless you adhere to the school of thought that there's no such thing as bad publicity. I mean I had vaguely heard of the company before, and now not only do I know them as a diesel parts source, but their signature color is blue...and I felt compelled to share with even more people.
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It's called the Streisand Effect.
 
shawn said:
This is the same shit DeWalt did with yellow power tools.
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Or when Apple tried to claim they owned the term "app".

That got shot down quickly, thank god. And was the last time i had any respect for the company.
 
Exactly...the issue is that they're trying to claim blue. I guess Ford, The Blue Man Group, and the sky should be worried!

Owens Corning has a very specific pigment/shade of pink and JD doesn't actually have a patent on John Deere green, only on the yellow/green color scheme, if I'm not mistaken.

I don't think it's going to make them suck any worse than they already do.
 
Linky no worky, but they did post this:
"Sinister diesel apologizes to any customers or diesel enthusiast that we may have offended. To clarify, anyone can use the color blue anywhere on their personal truck, gas or diesel. However a company cannot manufacture aftermarket diesel parts and sell them with a blue finish, unless they have reached an agreement with Sinister Diesel. We have already granted a few companies permission to continue to use blue on their products.
We have been working on our trademark for over a year and during the process it was up for public opposition for 30 days. As of November 20 we received the official approval from the federal trademark office to trademark the use of blue in commerce in the diesel Industry.

This trademark was meant to slow or stop the influx of Chinese copies and knock offs that have been affecting our brand, so much so, that people continually associate our products with those made in China. While we do purchase some pieces (less than 15% and decreasing regularly) with the exception of some of our exhaust kits, we have zero completed parts or any part finished in blue, imported from China.

We are proudly an American manufacturing company and will continue that tradition for years to come. Sinister employees over 50 people in our California facility and are looking for more people to join our team.

We appreciate your time and understanding over this sensitive issue. We look forward to working with you in the future.

Signed
Sinister Management"
 
jeepinmatt said:
Linky no worky, but they did post this:
"Sinister diesel apologizes to any customers or diesel enthusiast that we may have offended. To clarify, anyone can use the color blue anywhere on their personal truck, gas or diesel. However a company cannot manufacture aftermarket diesel parts and sell them with a blue finish, unless they have reached an agreement with Sinister Diesel. We have already granted a few companies permission to continue to use blue on their products.
We have been working on our trademark for over a year and during the process it was up for public opposition for 30 days. As of November 20 we received the official approval from the federal trademark office to trademark the use of blue in commerce in the diesel Industry.

This trademark was meant to slow or stop the influx of Chinese copies and knock offs that have been affecting our brand, so much so, that people continually associate our products with those made in China. While we do purchase some pieces (less than 15% and decreasing regularly) with the exception of some of our exhaust kits, we have zero completed parts or any part finished in blue, imported from China.

We are proudly an American manufacturing company and will continue that tradition for years to come. Sinister employees over 50 people in our California facility and are looking for more people to join our team.

We appreciate your time and understanding over this sensitive issue. We look forward to working with you in the future.

Signed
Sinister Management"
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haha, sinister employees and sinister management......sounds about spot on to me.
 
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