Really Kewl ad

upnover

Grumpy, decrepit Old Man
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Mar 20, 2005
Location
Morganton NC
And you thought those people that set up roomfulls of dominos to knock over were amazing...
There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!) When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real.

Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.


http://www.albinoblacksheep.com/flash/honda.php
 
Yes, that is a very cool ad, but it is from 2001-02 if I remember correctly.

The really sad part is, there hasn't been an Accord Wagon available in the US since 1997, the ad was for Honda UK.

I wish they did offer the wagon in the US again, I'd like a new one, our '97 is showing it's age (physically) and has been a VERY reliable and dependable car.
 
OK, so are ya saying I am a little late? LOL

I just thought it was neat, and the story behind it. They used engine parts like I have never seen them used.
 
OK, so are ya saying I am a little late? LOL

Not so much, but if you are on dialup, I can understand the "behind the times" That Vid would have taken that long to D/L !

I just thought it was neat, and the story behind it. They used engine parts like I have never seen them used.

Yeah, the "Rube Goldberg" approch is pretty cool, and the tires are probably weighted inside for "incline rolling assitance"
 
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