If I remember correctly, the earlier TJs ran a lower pressure than the later ones but I cant remember the exact number. I have an 05 and it is supposed to be 58 psi. 25 psi does sound a bit low.
sounded low to me, so I dug out my 99 XJ FSM...49.2 +/- 5 psi. Any lower, check for kinked hoses, etc, then check the fuel pump capacity, pressure, amperage draw.