That is right, this is a campaign that is targeted toward the racing crowd.. A lot of folks have to make some big investments to get their car built, and then as the season goes on, and they have to make changes or replace things, the 30% off through the whole year can really save them big time.
For everyone else we have 10% off discounts active ALL THE TIME (Enter NC4X4 at checkout), in between our 'Deals of the Week' and other sales that go up to over 20% off at times.