I think some fade more them others. I know my Amsteel (Blue) has faded more then the Masterpull (Orange) and Viking (Gray) I think the amount of fading depends on how the winch is mounted or stored. I know on my JK the winch is tucked down in the bumper and has lights above it so it would have to be parked just right to get hit with direct sunlight. Most of the newer ropes have UV inhibitors in them so I think that they will all last pretty well.
One of my tricks is to put the abrasion guard at the hook end of the rope and make it the last wrap on the drum. It pretty much covers the exposed rope.
They have a couple different ones. We're adding them to our website right now so I apologize for not having a quick reference. Jump on their website and let me know which rope, diameter, length and hook option you want and I'll get you a price.