woops, edited the previous post so it does now.
w/o an amp I get nothing. part of the problem is that b/c of the way the coax is in my house, there is no short access to the TV. I had to run the line from the corner of the roof (antenna is outside) through the attic about 30', then all the way down to the basement where it joins the line that goes up and over to the living room. I had a distribution-box setup from the cable input I bypassed. So it's a good 60-75'.
The amp is just inside the attic. I don't recall now but I believe w/ the VHF antenna alone + amp it's a little worse than the 2 together.
I've also tried one of the (generic) Leaf-style flat sheet ones that goes inside on the wall... got very little at all, with it's supplied amp.
Looking back over the Amazon ad this weekend I realized that the range on the VHF may just not be enough, so I ordered yet another VHF/UHF antenna, this time a big one rated for a longer distance and actually shaped like you'd expect for VHF. And I'm going to see what kind of meters and amps I might borrow from work to really test the signal coming in.