RatLabGuy
You look like a monkey and smell like one too
- Joined
- May 18, 2005
- Location
- Churchville, MD
So now I really need to get the '73 up and running just so I have an excuse to get a matching newer model just to be that guy.
I'm thinking 3-4 years... which is right when my son will be starting college, so either he'll get a fab scholarship and I'll be looking to burn extra money, or poor and going for broke anyway.
He said, "after watching the video, I just don't get it. who are they marketing to? I mean really, how many people are there that are actually offroaders? How many people actually drive fast one desert trails? This has to be a tiny market segment."
I couldn't help laughing in his face.
"Dude... how many Wranglers do you see on the road? How many of those people are off roaders? Do you realize Jeep has pretty much never had to have a real sale on them, b/c they always sell like hotcakes?"
Ford is making a direct grab at a market segment that is huge and current has zero competition.
I also think that the line breakdown w/ the sport model was a great way to do it. Just 1 slightly watered down grocery-getter version that is plenty enough for the guy that wants the name and look but not really commit to a true offroad vehicle.
I'm thinking 3-4 years... which is right when my son will be starting college, so either he'll get a fab scholarship and I'll be looking to burn extra money, or poor and going for broke anyway.
A buddy that had been joking w/ me about this upcoming release called me at 8:30 and chatted for awhile.I'd be willing to be 95% or more of JK/JL never get wheeled and stay pavement pounders until their second owner.
He said, "after watching the video, I just don't get it. who are they marketing to? I mean really, how many people are there that are actually offroaders? How many people actually drive fast one desert trails? This has to be a tiny market segment."
I couldn't help laughing in his face.
"Dude... how many Wranglers do you see on the road? How many of those people are off roaders? Do you realize Jeep has pretty much never had to have a real sale on them, b/c they always sell like hotcakes?"
Ford is making a direct grab at a market segment that is huge and current has zero competition.
I also think that the line breakdown w/ the sport model was a great way to do it. Just 1 slightly watered down grocery-getter version that is plenty enough for the guy that wants the name and look but not really commit to a true offroad vehicle.