I, too, am on the opposite side of the county.
I'm not sure about the rice rd. area now....used to know some folks over there. I know a couple of the sheriffs deputies, I'll text them in the a.m. and see what they tell me..
From that side of town, you'd go 87 into Bragg... Most folks on this side go down 1, then iirc 690 to a back gate. Less traffic. I'll ask my neighbor when I see him how long it takes and what the traffic is like, when.
NC42 (Broadway Rd.) thru that area is fixing to have a big widening/4 lane project from Sanford to the bypass. That church right near the turn onto Rice is the one I posted about a while back...DOT is going to dig up a couple hundred graves. You'll have to deal with construction traffic for several years.
If i was looking "forever home" in this part of NC (which we just did), I'd personally be looking western Lee County, Vass, Carthage, Lakeview. Lemon Springs is a lot of messicans, and more double-wides than you've seen your whole life. Interesting demographics in Eastern Lee County (i.e. more crops, more minimum wage factory jobs, means it's more like Tijuana in places). Broadway proper is nice, and Buckhorn Rd area, but it's a long way for anything more than a burger at a local joint. Not too far from good river fishing in the Cape Fear, and Raven Rock SP is good for a day in the woods.
Do you have kids in school and need to worry about quality of the school systems?