1-tonmudder
Doin my part to stir the pot.
- Joined
- Apr 17, 2005
- Location
- Greeneville TN
To prove your point.(like you needed proof)These metrics were something for the race shop that I totally didn't understand to start with. We had certain clientele we wanted to target, we wanted to be said in the same breath as some of the elites. We'd post up our work, the 'non-elites' usually had no clue what they were looking at and they knew a guy that 'could do the exact same thing for 1/4 the cost'...and the 'elites' wouldn't give us the time of day because they didn't know who dafuq we were. Then you start studying what's getting shared in your target market, what's getting the most hits...we got more views and which lead to more phone calls after posting a video of getting headers cherry red on junk engine than we did a $30k engine build...we got more views doing burnouts and doughnuts than the actual race videos. In my mind, that made us relatable, something the average joe thought was cool and then did the free advertising for us. That video catches the attention of a legit customer, you've set the hook, then you reel them in with the fancy stuff. Once that model was identified (be a jackass to get attention, then dazzle the legit buyers), it made life a lot less stressful. Now as we post stuff, can damn near call what the metrics are going to tell you, that $20k in paint will get 800 views or that Ford blue painted hub cap will get 8,000 views (relatable) or that dumbass burnout in a shit box with an American flag will get 50,000 views, etc etc.
WhistlinDiesel