They are selling the experience, not the competition or the "race". Given what I know about the old triathelons (spelling??) this will be a blast. It will take a good bit more than the entry fee to be competitive. Prep, a good copilot and strategy will win the day. And if I am guessing right a Damn good bit of thinkin and problem solving skills. The old events where land navigation, wheeling, trouble shooting, equipment test, camping, canoe courses, and trap shooting all rolled into one.
Reminds me of the Bronco possie that went to Africa. They aren't on hear much that I know of but if you knew the right group you know who I speak of. Oh an that other legend with the last name of Mosely.