If you read the article, the reporter asked Trump about Bad Bunny, so he responded with what I quoted above.
Reporter:
“The NFL just chose the Bad Bunny rabbit or whatever his name is,” Kelly told Trump. “This guy, who hates ICE, he doesn’t like you, he accuses everything he doesn’t like of racism.”
Trump:
“I’ve never heard of him,” Trump responded. “I don’t know who he is… I don’t know why they’re doing it. It’s crazy. And then they blame it on some promoter they hired to pick up entertainment— I think it’s absolutely ridiculous.”
The person/organization paying this bad bunny character is the only one who's opinion matters, because it if turns out to be a shit show, it will fall on them, but I think it is funny. It doesn't matter to me because I don't watch the super bowl. Now if they had Def Leppard doing the half time show, I might actually turn on the TV.