I think seeing Four Wheeler and Peterson's 4wd and Offroad magazines in the stores got me interested.
I think that was part of it for me too.
I hated jeeps as a young teen because everyone I knew who drove a YJ was a douchecanoe (even though that word didn't exist in the 90s AFAIK). Then when I was about 14-15ish, my neighbor offered to sell his 76 CJ7 (which I thought was way cooler,) to me for a decent price (Man, I would kill for a clean, stock rust free CJ7 for $2k these days!). I'm pretty good at not leaving well enough alone, so next thing you know it had POWER steering and front DISC brakes! Got all the parts from Tarheel4wd, and after seeing the super nice, clean, "built" CJ's they had in the showroom, and all the cool stuff you could buy for them (which was basically a winch, lights, bumpers, and a bunch of stuff from Bestop and Tuffy), I was hooked! Found some 32" MTs on bullet hole wheels and man that transformed that open diffed 3 speed T150 jeep into an offroad monster!
Made some 2" lift shackles so the tires would clear, and took it to Uwharrie. I think it was a CORE run, but I'm really not sure how I got hooked up with them, and didn't really remember any of the people I met, because it was a short day trip and didn't socialize much, and mostly spent time slipping the clutch and wishing my defroster worked, haha. I did meet one dude about my age who lived in Hickory and had a 99 TJ, and we ended up being lifelong friends and I met my wife through him. Fast forward 6 months, after a a few trips with him to local "wheeling spots" (powerlines and such), I decided I needed a TJ because I was a high schooler and needed something "cool" that had more flex and would impress chicks. I sold the idea to my parents on the merit of a TJ being safer because it had airbags and ABS. But really I wanted a 5 speed, more power, coil springs, and bright yellow. Ended up finding ol yeller just down the road in Mount Holly, 6 months old, 6k miles, and about 30% less than a new one (imagine that these days!
). It took about a month before it was a on 31's, and probably another month or two was a 2" spacer lift and 32" MT's, bombing down powerlines and through the mud and to Uwharrie. In less than 2 years, it was on 3.5" BDS springs, 2" bodylift, flat skid on the framerails, 35" Procomp Xterrains, 4.56 gears, Warn 8274 hanging off the front, and shaved rear D60 with ARB. And of course a lightbar with 4 KC Daylites on it. We went to Uwharrie and Richlands a lot, and did Globe quite a few times in those early days. Ended up making it to Tellico before it closed, but only once, and never made it to Callanlantee for some reason, even though I spent a ton of time in Boone in the early-mid 2000's. Now I regret not going to more places when I had the flexibility to do it.