TIRE SURVEY! PLEASE TAKE!

NCcummins

NCcummins

NADEAU
Joined
Oct 31, 2007
Location
Asheville, NC
Hey everyone,

I have a survey out about tires. It is for a class project I am working on. It is a huge project (35-50 pages) and I need all the information I can get. The more people that take it, the better! It is only ten questions and does not take more than a few minutes. It would really help me out if take it!

Thanks in advance!

-Chris

Link to the survey:

http://www.surveymonkey.com/s/6FDGDWB
 
Thank you! Question three seems to be giving people the most trouble. I'm sorry it was confusing! We had to follow strict guide lines and the teacher dropped it on us three weeks before the paper is due. We had to follow her exact survey to collect close to identical information on a different topic.

Here is hers:


Survey on Energy Drinks​
​
1. When you think of energy drinks, what brand comes to mind first?
________________________________________

2. Select the reason(s) you like energy drinks.
___Instant energy rush ___Long lasting energy ___To keep up with the kids
___Energy for sports ___Late night energy ___At work energy
___At home energy ___At school energy ___Party all night energy
___Love flavor ___Don’t like energy drinks

3. Tell how important each item would be to you when buying energy drinks by writing the correct number.
5 = Very Important to 1 = Not Important
_____Taste _____Natural ingredients _____Flavor varieties
_____Price _____Athlete recommendation _____Lots of caffeine
_____Size _____Well-known brand _____Drink image

4. Circle the adjectives that best describe your attitude about Monster Energy Drink.
Unknown Trendy Masculine Feminine Over-rated

Expensive HarmfulTasty Energizing Don’t care

5. Please check the one incentive that might get you to try Monster Energy Drink.
_____$1.00 off coupon _____Free logo T-shirt _____X-game sponsorship

_____Free sample _____Store display _____Share of profit goes to charity

_____Free music downloads _____Sweepstakes _____Interactive Web-site

6. How many Monster Energy Drinks do you drink in one week? Check one.
______0 ______1 – 3 _____4 – 6 _____7 – 9
_____10 – 12 _____13 – 15 _____16+

  1. How likely are you to buy a bottle of Monster Energy Drink in the next two weeks? Circle one.
Very likely Likely Unlikely Very Unlikely

  1. Where are you most likely to learn about Monster Energy Drink?
______Friends ______Company Web-site ______Store display
______TV ad ______Magazine ad ______Concert sponsorship
______Billboards ______Web ad ______Facebook
______MySpace ______Mobil phone ad __________________Other (please specify)

  1. Circle the words that best describe you:
Male Freshman Sophomore
Female Junior Senior Non-student

  1. How old are you?
<18 18 – 24 25 – 29 30 – 34 35 – 39
40 – 44 45 – 49 50 – 54 55 – 59 60+
 
Done.

Maybe I am doing something wrong, but on question three it automatically went down the list 1-6. If I tried to change one of the drop downs, it would reset to 1-6 (first question got a 1 and last one got a 6). Again, maybe I am just not hitting on all cylinders this afternoon.
 
I had to close the survey (due to a slam of immature responses on another forum). I got the information I needed for those who took it seriously (like you guys did). Thank you to those who took it. I posted it on a few different forums and got everything I needed in a matter of hours. I can post the results if anyone would like me to.
 
Please post results, I wanna make sure my new Thornbirds are the best.
 
I'm going to put all the results together tonight. I got around 100 serious answers. I got another 41 of immature ridiculous answers. I should have known where to post it and where not to post it. Thanks again to those that helped me out!
 
Sorry if this is hard to read. I'm not sure how else to post the results besides copy and past. Thanks again to everyone who took it!


1. When you think of tires, what brand comes to mind first?
1. List the top 5 brands mentioned and rank them in order of how many times they were mentioned in all of the surveys.
1. GOODYEAR 2. Michelin 3. Bridgestone
4. BF Goodrich 5. Dunlop

2. Select the characteristic(s) you look for when purchasing new tires.
2. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. Price 5. Wet Traction 9. Ride Noise
2. Tread Wear 6. Winter Traction 10. Warranty
3. Handling 7. Dry Traction 11. Dealer Location
4. Type of Tread 8. Off Road 12. Promotions

3. Rank how important each item would be when buying new tires. 6 = Very Important to 1 = Not Important
3. List the “importance” characteristics from highest to lowest.
A. Price E. Location of Dealer
B. Tread Wear F. Warranty
C. Promotional Savings G. Tire Name

4. Choose the adjectives that best describe your attitude about Cooper Tires.
4. For each adjective, count the number of times it is checked. List the adjectives in order from highest to lowest number.
A. Unkown E. Trendy
B. Don’t Care F. Expensive
C. Quite G. Over Rated
D. Cheap

5. Please select the one incentive that might get you to try Cooper Tires.
5. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. $75 off a set of 4 tires 4. Store Display 7. Sweepstakes
2. Buy 4 get 1 free 5. Portion of profit goes to charity
3. Free Cooper Tire Sweatshirt 6. Interactive Website

6. How many times have you purchased Cooper Tires?
6. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. 0 2. 1 3. 2 4. 4
5. 3 6. 7+ 7. 6 8. 5

7. How likely are you to purchase a set of Cooper Tires in the next two years?
7. For each answer, total the likelihood of using the client’s brand.
Very likely: 5 Likely: 24 Unlikely: 31 Very Unlikely: 28





8. Where are you most likely to learn about Cooper Tires?
8. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. Other 4. TV ad 7. Facebook 10. Billboards
2. Friends 5. Web ad 8. Mobile phone ad
3. Store Display 6. Magazine ad 9. Company Website

9. Select the words that best describe you:
9. Count and total the items circled and list them with those totals.
67 -Male 18 - Female

0 - Freshman1 - Sophomore 2 - Junior 13 - Senior 34 - Non-student

10. How old are you?
10. How old are you
1: <18 26:18 – 24 14: 25 – 29 14: 30 – 34 9: 35 – 39
5: 40 – 44 4: 45 – 49 10: 50 – 54 2: 55 – 59 1: 60+
 
Because Cooper Tire Co has infiltrated your inner soul.
 
rodney eppes said:
If it is all over, & closed, why/how, did I just take it; before I read all responses?
VERY strange 35-50 page project = looks like advertisement for Cooper!:(
Click to expand...
You will now be the spokesperson for the Company.
LOL!
 
The survey is just the primary data I'll be using in the project. The secondary data will be coming from the actual company. I'm certainly not promoting Cooper. I was just looking for some information from the general public relating to Cooper Tires. I wanted to do Nitto tires, but I could not find as much about the corporate company as I could Cooper. I suppose I could have gone with Good Year, BFG, and others. I just picked Cooper. No real reason behind it.

The reason you can still take it, is because I re-opened it. I hoped to get some more responses to tie into the paper. The paper is not about tires, it is about the corporate company and the structure behind it.

Thanks to those of you who took it!
 
Back
Top