Random question: is Apple TV better on an Apple device?
Seems to me that the Apple TV service is kinda shitty on Android/Roku/etc... it crashes often and general usability/UI is much worse than any other service. I'm wondering if it's typical Apple where it works great on their hardware, but they give fuckall if it works on anything else.
As for your request: 40" is too small by today's standards, but I'd get the Sony X85 if I had to buy one right now. The Samsung might also be a good choice. If you wait about a month, you might be able to save $100 or so. That's effectively 20-25% off.
The best 43-inch TV in the upper mid-range category we've tested is the Samsung QN43QN90DAFXZA. It's an impressive TV that gets very bright, making it more suitable for well-lit rooms than the LG C4 OLED.
www.rtings.com
I'm still looking for a deal on an X80, but I have a different use case in mind.