- Joined
- Apr 16, 2005
- Location
- Sharon, SC
This has me really curious, as I lived in SoFl for 20 years and would have been there for his years 1-3, assuming the 5 year story is current; otherwise, I'd have been there for even more of it.
With a $100k budget on one store in year 2, even the residuals would turn up in searches. In year 4 with a $500k advertising budget, where is this spent? If you google "Florida DIY Garage", there are very few hits, other than Garage Yourself in Miami. Of those, most are no longer open and the hits are really stale (3+ yrs). Even just $10k in viable SEO work would generate more than this. I'm still somewhat active in the South Florida (Miami) gear head scene and I get no FB ads, nor are any of my gear head friends down there aware of a 16 bay DIY shop (including my Euro trash friends). Can you share his business? Really interested!! Thanks!
Lots of redundant points in this thread and as to housing and demographics, it is very accurate. I lived where what would be considered "inside the beltline" and was in the heart of Miami. In a typical single family home, I had a 6400 ft2 lot (corner even) and no garage. Additionally, my driveway/parkway was gravel. Even having bought the $200 walled garage tent to do a frameoff, it sucked...real bad. South Florida is also the land of high-rises and condo commandos and those guys love their tuners. Add in all the house farms with militant HOAs and you've got a sound base of customers. Just more thoughts...
If he will jump in here I will let him speak to the particulars partly because I dont want to divulge more than he is willing and partly because I dont know the details.
We played ball together in college. He graduated in '98 and started the business probably around -01?
Remember though marketing dollars can be spent lots of ways. I remember him driving around in a fully wrapped H1 for a while...that may well be a full marketing expense included in those numbers. etc.
If you were there 20 years you would certainly overlap.