Relatively new…was only N.C. based at my retail locations until January. Some of my retail folks have taken the ball and run with it since then. I have 15 retail stores, 10 authorized dealers and 15 wholesalers. Almost exclusively focused in NC. I have 4 others managing the e-commerce side part time…and have had good success as far north as Pennsylvania, as far south as Florida and as far west as Arizona.
Advertising would come in the form of the corporate budget and would flow through my CRM. Otherwise, you want more coin, put more skin in the game…I don’t care if you pavement pound, go door knocking, utilize Craigslist, post on Marketplace, etc etc. Most of that is free…but I do have ‘Shake the Trees’ methodology that I’ve taught all my sales people that usually sees 25-30% growth YoY…this year, most of the industries I’m in are off pace 35-50%, and I’m up 18%…passive sales in a saturated market is over, it’s all about proactivity to take back market share. To be quite honest, I’m not a good person to work for, if you’re the type of salesman that waits for the sale to come to you. In the middle of my last quarterly sales meeting, when people were bitching about political climate and industry wide slow downs, I googled a random floor installer, called them and asked them if they install LVP and if my $1.69/ft price was better than they’re currently getting…closed 3600ft there on the spot. Let your fingers do the walking.
Average sale price is about $7k…with a 70/30 split, that would be selling one metal structure/day, every day. For reference…my average sized retail stores, I require 100 raw leads/month…and a minimum 20% closure rate, and a minimum 15% contribution margin. I wouldn’t enforce that with a role like this…but ‘shaking the trees’ makes the path to $100k pretty clear. Edit…I’m a thorough believer, every salesman in the company should be making more money than I am…if they’re not, they’re not using the tools they have.