The common thread among most retailers (and big box stores are one of the biggest culprits) is that they have placed merchandising and Profit & Loss above customer service in priority. They are driven from above by sales numbers and accountants. We've seen it at big box home improvement stores, big box electronic stores and parts stores all the same. Customer service anymore is about following the script to find the item they are looking for.
Oh, you are looking for cabinets? Are they for Kitchen or bath?
Kitchen
OK... lets go to the kitchen section.
Do you need 12", 18", 24" or 36"?
15"......
Uhhhhhh Security?!?!?!?!! Asile 7!!!!!!!!! We have someone I can't assist!!!!!
I snipped the second half because I agree and it didnt fit my forthcoming agenda.
I agree whole heartedly with your assessment. I have long held a belief that I do not bitch about something without proposing an alternate solution. However this is one area I am going to make an exception to.
As a society we have come to completely devalue expertise and even to some extent quality. I rarely if ever see a value shopper as opposed to a price shopper.
Business arent faultless in this either as more and more corporate giants look at bottom line and not customer service or brand loyalty.
This has been on my mind all weekend after a scenario played out Friday that I think illustrates my point. I'll give you the background, though I apologize it will be long.
About 3 months ago I got a call at 4:50 on a Friday afternoon just before walking out of the office. The gentleman on the other line wanted a price on a XYZ model of generator. The dollar value here is pretty marginal in my normal business but I always try to help everyone because you never know what they will need next. However I have learned over the years that most folks who call knowing exactly what size and spec equipment they need, rarely do. So I asked the caller a few questions. What was his intended usage, loads, locations etc. In short had he bought what he thought he wanted it wouldn't have worked. As in it would have never even fired up...and if he did modify it to even crank it wouldn't have powered his facility. So I spent the next 45 minutes with the caller and explained and educated him on his needs and the best way to accomplish his mission. The thing is it wasn't an up-sale, all told it required him to spend about $400 more on a $30k purchase it was a reconfiguration. Finally he thanks me profusely, tells me that it was Divine Intervention that we spoke. Said he was just about to order it online and just knew he needed to check locally. Thanked me again and asked me to send him a price on this new item he now knew he needed. But he needed the price TODAY. At this point it is pushing 6pm on a Friday evening, even if he wants to buy it today the manufacturer isnt accepting orders until Monday and it takes 10 weeks to build what he needs. I explain I will get it to him Monday AM. He has some great story about budget meetings over the weekend and really needs the price tonight. Fine. I spend the next hour developing a proposal and price for the customer and send him a weblink to his pricing. That isnt the norm but this way I would know when he viewed it and how long he looked at it. He opened the link after lunch on Monday. Grrrr. Finally the next Friday (a week after our initial call) he calls me at 2pm and says he is ready to place the order. I explain to him the information I need to get it entered and he says, "But first I need you to re-quote it to match the price I got online." I ask where he got the pricing from and he tells me. He explains they are "considerably cheaper". And he wants my "best and final price". I again educate Mr. Customer their price isn't apples to apples, and beyond that I had already saved him $30k by not buying the wrong equipment. I didnt give him a high price I gave him our fair and standard price and since we were in the midst of a state of emergency declaration within our territory I had to be very careful how I priced things because selling to one cheaper than another can be construed as price gouging. My price was my price, if we couldn't do business I understand. He huffed that he couldn't believe I was going to lose a sell over $200, I wished him well without responding. Frankly if he didnt value my service as being worth $200 he would be more headache than he was worth. Didn't think much more about him until last Friday.
While I am at lunch with one of our long tiem clients my cell phone blows up, The same number calls 7 times back-to-back-to-back... I cut vibrate off and after I finish lunch and drop my client off I call the number back. (BTW 5 voice mails all just saying call me and re-stating his number) I dont recognize the number or the voice, so I call and guess who....our friend from above. I had honestly forgotten all about our prior exchange, it comes with the territory. His e-purchased equipment has finally arrived and he has some questions about how to install it. He repeatedly compliments me and referenced how much I helped him before and starts asking me all kinds of questions. You can guess how that went over. I explained that I couldn't offer advice as I didnt know exactly what he had purchased but I'd be glad to send a technician out if he would like. Granted it would be next week before we could get out there and I quoted our standard hourly and mileage rates. This guy proceeded to cuss me out using words I never heard despite a career spent on construction sites. To top it off he called me a "Commie anti-American liberal" because I "wouldn't do my job"...
It is totally lost on him that his current predicament is financial display of his $200 savings.
There will always be a Lowe's and a Wal Mart because of him.
It's why I buy so much on Amazon. If I am going to purely price shop, Ill just take the un-necessary and unpleasant human interaction out of the equation completely. When I need somethin I patronize trade vendors and specialty shops when I can.